Negotiation Guide
Opening Offer
$50,250
Fair Price
$51,750
Walk Away Above
$52,982
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,794
Est. Invoice$50,420
Holdback (est.)$1,626
MSRP (Sticker)$54,215
Asking Price$52,715
Markup-$1,500
Est. Dealer Margin on This Car$3,922
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,597
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,505
Price History
Aug 6, 2026$52,215 → $53,215(+$1,000)
Aug 20, 2026$53,215 → $52,715(-$500)
Cheaper Ranger LARIAT Inventory
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