Deal Sheet: 2026 Ranger LARIAT

Walker Ford Company, Inc. · Clearwater, FL · VIN: 1FTER4KH5TLE30342

Negotiation Guide

Opening Offer

$50,264

Fair Price

$51,764

Walk Away Above

$52,155

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,291

Est. Invoice$48,867

Holdback$1,576

MSRP (Sticker)$52,545

Asking Price$52,545

Markup$0

Dealer Margin on This Car$5,255

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$313

Avg Markup (Ranger)-$286

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$313

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