Deal Sheet: 2026 Ranger LARIAT

Key Ford of Exeter · Exeter, PA · VIN: 1FTER4KH5TLE21091

Negotiation Guide

Opening Offer

$47,430

Fair Price

$48,930

Walk Away Above

$50,162

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,256

Est. Invoice$47,797

Holdback (est.)$1,542

MSRP (Sticker)$51,395

Asking Price$49,895

Markup-$1,500

Est. Dealer Margin on This Car$3,640

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,123

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,179

Price History

Jul 9, 2026$51,395 → $49,395(-$2,000)

Aug 6, 2026$49,395 → $50,395(+$1,000)

Aug 20, 2026$50,395 → $49,895(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92548d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d