Negotiation Guide
Opening Offer
$48,255
Fair Price
$49,755
Walk Away Above
$50,987
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,998
Est. Invoice$48,565
Holdback (est.)$1,567
MSRP (Sticker)$52,220
Asking Price$50,720
Markup-$1,500
Est. Dealer Margin on This Car$3,722
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$2,125
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$2,181
Price History
Aug 6, 2026$50,220 → $51,220(+$1,000)
Aug 20, 2026$51,220 → $50,720(-$500)
Cheaper Ranger LARIAT Inventory
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