Deal Sheet: 2026 Ranger LARIAT

Riley Ford Inc · Plattsburgh, NY · VIN: 1FTER4KH4TLE42983

Negotiation Guide

Opening Offer

$46,670

Fair Price

$48,170

Walk Away Above

$49,402

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,572

Est. Invoice$47,091

Holdback (est.)$1,519

MSRP (Sticker)$50,635

Asking Price$49,135

Markup-$1,500

Est. Dealer Margin on This Car$3,564

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)-$1,222

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$887

Price History

Aug 6, 2026$48,635 → $49,635(+$1,000)

Aug 20, 2026$49,635 → $49,135(-$500)

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