Deal Sheet: 2026 Ranger LARIAT

Ed Martin Ford · Anderson, IN · VIN: 1FTER4KH4TLE38321

Negotiation Guide

Opening Offer

$48,745

Fair Price

$50,245

Walk Away Above

$51,477

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$47,439

Est. Invoice$49,020

Holdback (est.)$1,581

MSRP (Sticker)$52,710

Asking Price$51,210

Markup-$1,500

Est. Dealer Margin on This Car$3,771

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$3,247

Avg Markup (Ranger)-$1,375

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,673

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