Deal Sheet: 2026 Ranger LARIAT

Coggin Ford · Jacksonville, FL · VIN: 1FTER4KH3TLE45342

Negotiation Guide

Opening Offer

$46,330

Fair Price

$47,830

Walk Away Above

$49,062

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,266

Est. Invoice$46,774

Holdback (est.)$1,509

MSRP (Sticker)$50,295

Asking Price$48,795

Markup-$1,500

Est. Dealer Margin on This Car$3,530

Percentile95% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,899

Price History

Aug 6, 2026$48,295 → $49,295(+$1,000)

Aug 20, 2026$49,295 → $48,795(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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-$2,000$52,06570d

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Smart FordSouth Boston, VA

-$1,500$52,92549d

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-$1,500$52,51510d

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-$1,500$53,60010d

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-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d