Deal Sheet: 2026 Ranger LARIAT

Ed Morse Ford · Muscatine, IA · VIN: 1FTER4KH3TLE38391

Negotiation Guide

Opening Offer

$50,785

Fair Price

$52,285

Walk Away Above

$53,517

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,275

Est. Invoice$50,918

Holdback (est.)$1,643

MSRP (Sticker)$54,750

Asking Price$53,250

Markup-$1,500

Est. Dealer Margin on This Car$3,975

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$378

Avg Markup (Ranger)-$1,500

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$484

Price History

Aug 6, 2026$52,750 → $53,750(+$1,000)

Aug 20, 2026$53,750 → $53,250(-$500)

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