Negotiation Guide
Opening Offer
$47,145
Fair Price
$48,645
Walk Away Above
$49,877
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,999
Est. Invoice$47,532
Holdback (est.)$1,533
MSRP (Sticker)$51,110
Asking Price$49,610
Markup-$1,500
Est. Dealer Margin on This Car$3,611
Percentile95% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$1,529
Avg Markup (Ranger)-$1,500
% Below MSRP95%
Avg Days to Sell35 days
Avg Sold Markup-$1,381
Price History
Aug 6, 2026$49,110 → $50,110(+$1,000)
Aug 20, 2026$50,110 → $49,610(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,000$51,29522d
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-$2,000$49,57514d
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LaFontaine FordFlint, MI
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Freedom FordGunnison, UT
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Smart FordSouth Boston, VA
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Pugmire Ford of CartersvilleCartersville, GA
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Akins FordWinder, GA
-$1,500$49,82510d