Deal Sheet: 2026 Ranger LARIAT

Ed Morse Ford North · Geneseo, IL · VIN: 1FTER4KH3TLE36060

Negotiation Guide

Opening Offer

$51,280

Fair Price

$52,780

Walk Away Above

$54,012

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,721

Est. Invoice$51,378

Holdback (est.)$1,657

MSRP (Sticker)$55,245

Asking Price$53,745

Markup-$1,500

Est. Dealer Margin on This Car$4,025

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory17 vehicles

Avg Markup (All Models)-$1,838

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,250

Price History

Aug 6, 2026$53,245 → $54,245(+$1,000)

Aug 20, 2026$54,245 → $53,745(-$500)

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