Deal Sheet: 2026 Ranger LARIAT

Lee Ford of Wilson · Wilson, NC · VIN: 1FTER4KH2TLE41752

Negotiation Guide

Opening Offer

$48,230

Fair Price

$49,730

Walk Away Above

$50,962

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,976

Est. Invoice$48,541

Holdback (est.)$1,566

MSRP (Sticker)$52,195

Asking Price$50,695

Markup-$1,500

Est. Dealer Margin on This Car$3,720

Percentile95% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$2,039

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,149

Price History

Aug 6, 2026$50,195 → $51,195(+$1,000)

Aug 20, 2026$51,195 → $50,695(-$500)

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