Deal Sheet: 2026 Ranger LARIAT

Lawrence Hall Ford, Inc. · Anson, TX · VIN: 1FTER4KH2TLE20111

Negotiation Guide

Opening Offer

$44,935

Fair Price

$46,435

Walk Away Above

$47,667

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,010

Est. Invoice$45,477

Holdback (est.)$1,467

MSRP (Sticker)$48,900

Asking Price$47,400

Markup-$1,500

Est. Dealer Margin on This Car$3,390

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$1,040

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$2,586

Price History

Jul 9, 2026$48,900 → $46,400(-$2,500)

Aug 6, 2026$46,400 → $47,400(+$1,000)

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