Negotiation Guide
Opening Offer
$50,415
Fair Price
$51,915
Walk Away Above
$53,147
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,942
Est. Invoice$50,573
Holdback (est.)$1,631
MSRP (Sticker)$54,380
Asking Price$52,880
Markup-$1,500
Est. Dealer Margin on This Car$3,938
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)-$2,565
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,065
Price History
Aug 6, 2026$52,380 → $53,380(+$1,000)
Aug 20, 2026$53,380 → $52,880(-$500)
Cheaper Ranger LARIAT Inventory
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