Deal Sheet: 2026 Ranger LARIAT

Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FTER4KH1TLE40785

Negotiation Guide

Opening Offer

$49,395

Fair Price

$50,895

Walk Away Above

$52,127

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,024

Est. Invoice$49,625

Holdback (est.)$1,601

MSRP (Sticker)$53,360

Asking Price$51,860

Markup-$1,500

Est. Dealer Margin on This Car$3,836

Percentile95% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)-$2,185

Avg Markup (Ranger)-$1,435

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,813

Price History

Aug 6, 2026$51,360 → $52,360(+$1,000)

Aug 20, 2026$52,360 → $51,860(-$500)

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