Deal Sheet: 2026 Ranger LARIAT

Gerald Jones Ford · Augusta, GA · VIN: 1FTER4KH1TLE39927

Negotiation Guide

Opening Offer

$48,680

Fair Price

$50,180

Walk Away Above

$51,412

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,381

Est. Invoice$48,960

Holdback (est.)$1,579

MSRP (Sticker)$52,645

Asking Price$51,145

Markup-$1,500

Est. Dealer Margin on This Car$3,765

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$2,006

Avg Markup (Ranger)-$1,227

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,809

Price History

Aug 20, 2026$51,645 → $51,145(-$500)

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