Deal Sheet: 2026 Ranger LARIAT

Southern Ford of Thomaston · Thomaston, GA · VIN: 1FTER4KH1TLE36834

Negotiation Guide

Opening Offer

$46,790

Fair Price

$48,290

Walk Away Above

$49,522

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$45,680

Est. Invoice$47,202

Holdback (est.)$1,523

MSRP (Sticker)$50,755

Asking Price$49,255

Markup-$1,500

Est. Dealer Margin on This Car$3,576

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$2,270

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$2,028

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