Deal Sheet: 2026 Ranger LARIAT

Jacky Jones Ford of Hayesville, Inc. · Hayesville, NC · VIN: 1FTER4KH1TLE27969

Negotiation Guide

Opening Offer

$45,530

Fair Price

$47,030

Walk Away Above

$48,262

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,546

Est. Invoice$46,030

Holdback (est.)$1,485

MSRP (Sticker)$49,495

Asking Price$47,995

Markup-$1,500

Est. Dealer Margin on This Car$3,450

Percentile95% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$1,200

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,421

Price History

Jul 9, 2026$49,495 → $47,495(-$2,000)

Aug 6, 2026$47,495 → $48,495(+$1,000)

Aug 20, 2026$48,495 → $47,995(-$500)

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