Deal Sheet: 2026 Ranger LARIAT

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FTER4KH1TLE19340

Negotiation Guide

Opening Offer

$46,615

Fair Price

$48,115

Walk Away Above

$49,347

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,522

Est. Invoice$47,039

Holdback (est.)$1,517

MSRP (Sticker)$50,580

Asking Price$49,080

Markup-$1,500

Est. Dealer Margin on This Car$3,558

Percentile95% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory284 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,449

Price History

Aug 20, 2026$49,580 → $49,080(-$500)

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