Deal Sheet: 2026 Ranger LARIAT

Sands Ford of Pottsville · Pottsville, PA · VIN: 1FTER4KH1TLE05938

Negotiation Guide

Opening Offer

$46,535

Fair Price

$48,035

Walk Away Above

$49,267

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,450

Est. Invoice$46,965

Holdback (est.)$1,515

MSRP (Sticker)$50,500

Asking Price$49,000

Markup-$1,500

Est. Dealer Margin on This Car$3,550

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,244

Avg Markup (Ranger)-$1,375

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,796

Price History

Jul 9, 2026$50,500 → $48,500(-$2,000)

Aug 6, 2026$48,500 → $49,500(+$1,000)

Aug 20, 2026$49,500 → $49,000(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57513d

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-$2,000$52,06570d

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-$1,500$54,27022d

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Smart FordSouth Boston, VA

-$1,500$52,92548d

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-$1,500$52,51510d

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-$1,500$53,60010d

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-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d