Deal Sheet: 2026 Ranger LARIAT

Lenoir City Ford, Inc. · Lenoir City, TN · VIN: 1FTER4KH0TLE41233

Negotiation Guide

Opening Offer

$48,260

Fair Price

$49,760

Walk Away Above

$50,992

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,003

Est. Invoice$48,569

Holdback (est.)$1,567

MSRP (Sticker)$52,225

Asking Price$50,725

Markup-$1,500

Est. Dealer Margin on This Car$3,723

Percentile95% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,723

Avg Markup (Ranger)-$917

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,727

Price History

Aug 15, 2026$51,225 → $50,725(-$500)

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