Negotiation Guide
Opening Offer
$48,725
Fair Price
$50,225
Walk Away Above
$51,457
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,421
Est. Invoice$49,002
Holdback (est.)$1,581
MSRP (Sticker)$52,690
Asking Price$51,190
Markup-$1,500
Est. Dealer Margin on This Car$3,769
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory415 vehicles
Avg Markup (All Models)-$2,045
Avg Markup (Ranger)-$1,477
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,540
Price History
Aug 6, 2026$50,690 → $51,690(+$1,000)
Aug 20, 2026$51,690 → $51,190(-$500)
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