Deal Sheet: 2026 Ranger LARIAT

West Hills Ford · Bremerton, WA · VIN: 1FTER4KH0TLE37084

Negotiation Guide

Opening Offer

$48,080

Fair Price

$49,580

Walk Away Above

$50,812

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$46,841

Est. Invoice$48,402

Holdback (est.)$1,561

MSRP (Sticker)$52,045

Asking Price$50,545

Markup-$1,500

Est. Dealer Margin on This Car$3,705

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$2,388

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,854

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