Deal Sheet: 2026 Ranger LARIAT

Jarrett-Gordon Ford, Inc. · Davenport, FL · VIN: 1FTER4KH0TLE30796

Negotiation Guide

Opening Offer

$47,410

Fair Price

$48,910

Walk Away Above

$50,142

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,238

Est. Invoice$47,779

Holdback (est.)$1,541

MSRP (Sticker)$51,375

Asking Price$49,875

Markup-$1,500

Est. Dealer Margin on This Car$3,638

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$1,712

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,939

Price History

Jul 9, 2026$51,375 → $49,375(-$2,000)

Aug 6, 2026$49,375 → $50,375(+$1,000)

Aug 20, 2026$50,375 → $49,875(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$49,57514d

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-$1,500$53,60010d

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-$1,500$49,82510d