Deal Sheet: 2026 Ranger LARIAT

Bartow Ford Company · Bartow, FL · VIN: 1FTER4JHXTLE39815

Negotiation Guide

Opening Offer

$42,280

Fair Price

$43,780

Walk Away Above

$45,012

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,621

Est. Invoice$43,008

Holdback (est.)$1,387

MSRP (Sticker)$46,245

Asking Price$44,745

Markup-$1,500

Est. Dealer Margin on This Car$3,125

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory517 vehicles

Avg Markup (All Models)-$1,555

Avg Markup (Ranger)-$1,464

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,563

Price History

Aug 6, 2026$44,245 → $45,245(+$1,000)

Aug 20, 2026$45,245 → $44,745(-$500)

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