Negotiation Guide
Opening Offer
$44,025
Fair Price
$45,525
Walk Away Above
$46,757
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,191
Est. Invoice$44,631
Holdback (est.)$1,440
MSRP (Sticker)$47,990
Asking Price$46,490
Markup-$1,500
Est. Dealer Margin on This Car$3,299
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,682
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,845
Price History
Jul 9, 2026$47,990 → $45,990(-$2,000)
Aug 6, 2026$45,990 → $46,990(+$1,000)
Aug 20, 2026$46,990 → $46,490(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92549d
Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d