Deal Sheet: 2026 Ranger LARIAT

AutoNation Ford St. Petersburg · St Petersburg, FL · VIN: 1FTER4JH8TLE28019

Negotiation Guide

Opening Offer

$45,349

Fair Price

$46,849

Walk Away Above

$47,240

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$42,867

Est. Invoice$44,296

Holdback$1,429

MSRP (Sticker)$47,630

Asking Price$47,630

Markup$0

Dealer Margin on This Car$4,763

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$435

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$212

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