Deal Sheet: 2026 Ranger LARIAT

Watseka Auto Group, Inc. · Watseka, IL · VIN: 1FTER4JH7TLE45166

Negotiation Guide

Opening Offer

$43,350

Fair Price

$44,850

Walk Away Above

$46,082

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,584

Est. Invoice$44,003

Holdback (est.)$1,419

MSRP (Sticker)$47,315

Asking Price$45,815

Markup-$1,500

Est. Dealer Margin on This Car$3,232

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$1,869

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,467

Price History

Aug 6, 2026$45,315 → $46,315(+$1,000)

Aug 20, 2026$46,315 → $45,815(-$500)

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