Negotiation Guide
Opening Offer
$43,855
Fair Price
$45,355
Walk Away Above
$46,587
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,038
Est. Invoice$44,473
Holdback (est.)$1,435
MSRP (Sticker)$47,820
Asking Price$46,320
Markup-$1,500
Est. Dealer Margin on This Car$3,282
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$1,196
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$2,487
Price History
Aug 6, 2026$45,820 → $46,820(+$1,000)
Aug 20, 2026$46,820 → $46,320(-$500)
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