Deal Sheet: 2026 Ranger LARIAT

Gary Yeomans Ford Ocala · Ocala, FL · VIN: 1FTER4JH7TLE26228

Negotiation Guide

Opening Offer

$42,455

Fair Price

$43,955

Walk Away Above

$45,187

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,778

Est. Invoice$43,171

Holdback (est.)$1,393

MSRP (Sticker)$46,420

Asking Price$44,920

Markup-$1,500

Est. Dealer Margin on This Car$3,142

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory357 vehicles

Avg Markup (All Models)-$497

Avg Markup (Ranger)-$1,357

% Below MSRP78%

Avg Days to Sell26 days

Avg Sold Markup-$738

Price History

Jul 9, 2026$46,420 → $44,420(-$2,000)

Aug 6, 2026$44,420 → $45,420(+$1,000)

Aug 20, 2026$45,420 → $44,920(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

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-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92548d

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-$1,500$52,51510d

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-$1,500$53,60010d

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-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d