Deal Sheet: 2026 Ranger LARIAT

Jim Burke Ford · Bakersfield, CA · VIN: 1FTER4JH7TLE15519

Negotiation Guide

Opening Offer

$44,080

Fair Price

$45,580

Walk Away Above

$46,812

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,241

Est. Invoice$44,682

Holdback (est.)$1,441

MSRP (Sticker)$48,045

Asking Price$46,545

Markup-$1,500

Est. Dealer Margin on This Car$3,305

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$680

Avg Markup (Ranger)-$1,500

% Below MSRP62%

Avg Days to Sell18 days

Avg Sold Markup-$2,028

Price History

Jul 9, 2026$48,045 → $46,045(-$2,000)

Aug 6, 2026$46,045 → $47,045(+$1,000)

Aug 20, 2026$47,045 → $46,545(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

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Smart FordSouth Boston, VA

-$1,500$52,92549d

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-$1,500$52,51510d

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-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d