Deal Sheet: 2026 Ranger LARIAT

Collier Ford, Inc. · Wetumpka, AL · VIN: 1FTER4JH5TLE42461

Negotiation Guide

Opening Offer

$43,875

Fair Price

$45,375

Walk Away Above

$46,607

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,056

Est. Invoice$44,491

Holdback (est.)$1,435

MSRP (Sticker)$47,840

Asking Price$46,340

Markup-$1,500

Est. Dealer Margin on This Car$3,284

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$2,208

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,714

Price History

Jul 9, 2026$47,840 → $45,840(-$2,000)

Aug 6, 2026$45,840 → $46,840(+$1,000)

Aug 20, 2026$46,840 → $46,340(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d