Deal Sheet: 2026 Ranger LARIAT

Matthews-Currie Ford Company · Nokomis, FL · VIN: 1FTER4JH3TLE36979

Negotiation Guide

Opening Offer

$44,945

Fair Price

$46,445

Walk Away Above

$47,677

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,019

Est. Invoice$45,486

Holdback (est.)$1,467

MSRP (Sticker)$48,910

Asking Price$47,410

Markup-$1,500

Est. Dealer Margin on This Car$3,391

Percentile95% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)-$1,721

Avg Markup (Ranger)-$1,425

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,659

Price History

Aug 6, 2026$46,910 → $47,910(+$1,000)

Aug 20, 2026$47,910 → $47,410(-$500)

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