Deal Sheet: 2026 Ranger LARIAT

Big Country Ford Lincoln · Brownwood, TX · VIN: 1FTER4JH0TLE39869

Negotiation Guide

Opening Offer

$44,130

Fair Price

$45,630

Walk Away Above

$46,862

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$43,286

Est. Invoice$44,728

Holdback (est.)$1,443

MSRP (Sticker)$48,095

Asking Price$46,595

Markup-$1,500

Est. Dealer Margin on This Car$3,310

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)+$2,842

Avg Markup (Ranger)-$1,500

% Below MSRP32%

Avg Days to Sell23 days

Avg Sold Markup-$1,808

Cheaper Ranger LARIAT Inventory

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