Negotiation Guide
Opening Offer
$46,398
Fair Price
$47,898
Walk Away Above
$49,104
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,279
Est. Invoice$46,788
Holdback (est.)$1,509
MSRP (Sticker)$50,310
Asking Price$48,810
Markup-$1,500
Est. Dealer Margin on This Car$3,531
Percentile32% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory168 vehicles
Avg Markup (All Models)-$914
Avg Markup (Ranger)-$1,125
% Below MSRP85%
Avg Days to Sell38 days
Avg Sold Markup-$1,420
Price History
Aug 6, 2026$48,310 → $49,310(+$1,000)
Aug 15, 2026$49,310 → $48,810(-$500)
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