Negotiation Guide
Opening Offer
$44,053
Fair Price
$45,553
Walk Away Above
$46,759
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$43,169
Est. Invoice$44,607
Holdback (est.)$1,439
MSRP (Sticker)$47,965
Asking Price$46,465
Markup-$1,500
Est. Dealer Margin on This Car$3,297
Percentile32% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$2,288
Avg Markup (Ranger)-$1,143
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,734
Price History
Aug 6, 2026$45,965 → $46,965(+$1,000)
Cheaper Ranger XLT Inventory
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