Negotiation Guide
Opening Offer
$43,068
Fair Price
$44,568
Walk Away Above
$45,774
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,282
Est. Invoice$43,691
Holdback (est.)$1,409
MSRP (Sticker)$46,980
Asking Price$45,480
Markup-$1,500
Est. Dealer Margin on This Car$3,198
Percentile32% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,312
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,828
Price History
Jul 9, 2026$46,980 → $44,980(-$2,000)
Aug 6, 2026$44,980 → $45,980(+$1,000)
Aug 15, 2026$45,980 → $45,480(-$500)
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