Negotiation Guide
Opening Offer
$42,883
Fair Price
$44,383
Walk Away Above
$45,512
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,976
Est. Invoice$43,375
Holdback (est.)$1,399
MSRP (Sticker)$46,640
Asking Price$45,140
Markup-$1,500
Est. Dealer Margin on This Car$3,164
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$1,951
Avg Markup (Ranger)-$1,269
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,642
Price History
Aug 15, 2026$45,640 → $45,140(-$500)
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