Negotiation Guide
Opening Offer
$33,991
Fair Price
$35,491
Walk Away Above
$36,808
- • Recent buyers paid ~$2,412 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,313
Est. Invoice$35,456
Holdback (est.)$1,144
MSRP (Sticker)$38,125
Asking Price$36,125
Markup-$2,000
Est. Dealer Margin on This Car$1,813
Percentile3% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$1,446
Avg Markup (Ranger)-$1,833
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$913
Price History
Jul 9, 2026$38,125 → $35,625(-$2,500)
Aug 6, 2026$35,625 → $36,625(+$1,000)
Aug 15, 2026$36,625 → $36,125(-$500)
Cheaper Ranger XLT Inventory
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Laird Noller Automotive, Inc.Lawrence, KS
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Belk Ford, Inc.Oxford, MS
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Paducah Ford, Inc.Paducah, KY
-$2,000$41,0053d