Deal Sheet: 2026 Ranger XLT

Ford of Cookeville · Cookeville, TN · VIN: 1FTER4HH9TLE46003

Negotiation Guide

Opening Offer

$36,808

Fair Price

$38,308

Walk Away Above

$39,514

• Recent buyers paid ~$2,412 below MSRP

Price Breakdown

Est. Dealer Cost$36,648

Est. Invoice$37,870

Holdback (est.)$1,222

MSRP (Sticker)$40,720

Asking Price$39,220

Markup-$1,500

Est. Dealer Margin on This Car$2,572

Percentile32% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (Ranger)-$1,563

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,327

Price History

Aug 6, 2026$38,220 → $39,220(+$1,000)

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