Deal Sheet: 2026 Ranger XLT

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTER4HH9TLE39892

Negotiation Guide

Opening Offer

$41,033

Fair Price

$42,533

Walk Away Above

$43,739

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,451

Est. Invoice$41,799

Holdback (est.)$1,348

MSRP (Sticker)$44,945

Asking Price$42,945

Markup-$2,000

Est. Dealer Margin on This Car$2,495

Percentile3% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory216 vehicles

Avg Markup (All Models)-$2,484

Avg Markup (Ranger)-$1,583

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,895

Price History

Aug 15, 2026$43,445 → $42,945(-$500)

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