Negotiation Guide
Opening Offer
$40,148
Fair Price
$41,648
Walk Away Above
$42,854
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,654
Est. Invoice$40,976
Holdback (est.)$1,322
MSRP (Sticker)$44,060
Asking Price$42,560
Markup-$1,500
Est. Dealer Margin on This Car$2,906
Percentile32% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Ranger)-$1,250
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,535
Price History
Aug 6, 2026$42,060 → $43,060(+$1,000)
Aug 15, 2026$43,060 → $42,560(-$500)
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