Deal Sheet: 2026 Ranger XLT

Gene Steffy Ford, LLC · Columbus, NE · VIN: 1FTER4HH8TLE39351

Negotiation Guide

Opening Offer

$40,253

Fair Price

$41,753

Walk Away Above

$42,959

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,749

Est. Invoice$41,073

Holdback (est.)$1,325

MSRP (Sticker)$44,165

Asking Price$42,165

Markup-$2,000

Est. Dealer Margin on This Car$2,417

Percentile3% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,392

Avg Markup (Ranger)-$1,667

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,030

Price History

Aug 15, 2026$42,665 → $42,165(-$500)

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