Negotiation Guide
Opening Offer
$39,623
Fair Price
$41,123
Walk Away Above
$42,329
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,182
Est. Invoice$40,488
Holdback (est.)$1,306
MSRP (Sticker)$43,535
Asking Price$41,535
Markup-$2,000
Est. Dealer Margin on This Car$2,354
Percentile3% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$1,790
Avg Markup (Ranger)-$1,455
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,106
Price History
Aug 15, 2026$42,035 → $41,535(-$500)
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