Negotiation Guide
Opening Offer
$40,463
Fair Price
$41,963
Walk Away Above
$43,169
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,938
Est. Invoice$41,269
Holdback (est.)$1,331
MSRP (Sticker)$44,375
Asking Price$42,875
Markup-$1,500
Est. Dealer Margin on This Car$2,938
Percentile32% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$352
Avg Markup (Ranger)-$1,250
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$442
Price History
Aug 15, 2026$43,375 → $42,875(-$500)
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