Negotiation Guide
Opening Offer
$44,233
Fair Price
$45,733
Walk Away Above
$46,939
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,331
Est. Invoice$44,775
Holdback (est.)$1,444
MSRP (Sticker)$48,145
Asking Price$46,645
Markup-$1,500
Est. Dealer Margin on This Car$3,315
Percentile32% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$37
Avg Markup (Ranger)-$1,250
% Below MSRP75%
Avg Days to Sell32 days
Avg Sold Markup$0
Price History
Aug 15, 2026$47,145 → $46,645(-$500)
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