Negotiation Guide
Opening Offer
$38,708
Fair Price
$40,208
Walk Away Above
$41,414
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,358
Est. Invoice$39,637
Holdback (est.)$1,279
MSRP (Sticker)$42,620
Asking Price$41,120
Markup-$1,500
Est. Dealer Margin on This Car$2,762
Percentile32% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$1,676
Avg Markup (Ranger)-$1,091
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,257
Price History
Jul 9, 2026$42,620 → $40,620(-$2,000)
Aug 6, 2026$40,620 → $41,620(+$1,000)
Aug 15, 2026$41,620 → $41,120(-$500)
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