Negotiation Guide
Opening Offer
$40,803
Fair Price
$42,303
Walk Away Above
$43,509
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,244
Est. Invoice$41,585
Holdback (est.)$1,341
MSRP (Sticker)$44,715
Asking Price$43,215
Markup-$1,500
Est. Dealer Margin on This Car$2,972
Percentile32% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$1,649
Avg Markup (Ranger)-$1,111
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,333
Price History
Aug 6, 2026$42,715 → $43,715(+$1,000)
Aug 15, 2026$43,715 → $43,215(-$500)
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