Deal Sheet: 2026 Ranger XLT

Joe Cooper Ford of Shawnee · Shawnee, OK · VIN: 1FTER4HH6TLE40871

Negotiation Guide

Opening Offer

$38,538

Fair Price

$40,038

Walk Away Above

$41,244

• Recent buyers paid ~$2,412 below MSRP

Price Breakdown

Est. Dealer Cost$38,205

Est. Invoice$39,479

Holdback (est.)$1,274

MSRP (Sticker)$42,450

Asking Price$40,450

Markup-$2,000

Est. Dealer Margin on This Car$2,245

Percentile3% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$2,124

Avg Markup (Ranger)-$2,000

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,038

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