Negotiation Guide
Opening Offer
$43,683
Fair Price
$45,183
Walk Away Above
$46,389
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,836
Est. Invoice$44,263
Holdback (est.)$1,428
MSRP (Sticker)$47,595
Asking Price$46,095
Markup-$1,500
Est. Dealer Margin on This Car$3,260
Percentile32% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$1,568
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,224
Price History
Aug 6, 2026$45,595 → $46,595(+$1,000)
Aug 15, 2026$46,595 → $46,095(-$500)
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