Deal Sheet: 2026 Ranger XLT

Ford of Cookeville · Cookeville, TN · VIN: 1FTER4HH5TLE38058

Negotiation Guide

Opening Offer

$38,488

Fair Price

$39,988

Walk Away Above

$41,194

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,160

Est. Invoice$39,432

Holdback (est.)$1,272

MSRP (Sticker)$42,400

Asking Price$40,400

Markup-$2,000

Est. Dealer Margin on This Car$2,240

Percentile3% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (Ranger)-$1,563

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,327

Price History

Aug 6, 2026$39,900 → $40,900(+$1,000)

Aug 15, 2026$40,900 → $40,400(-$500)

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